Communications and Presentation Material
Click each section below for a series of downloadable communications material to help your organization amplify these housing options:
Published by Renewable Cities at Simon Fraser University’s Morris J. Wosk Centre for Dialogue, these materials are offered under the Creative Commons License, enabling free sharing and reprinting for non-profit purposes.
Communications Kit
Download the communications plan for content to educate audiences about three housing options (home sharing, secondary suites and coach/laneway houses), as well as some content for a potential pilot program that matchmakes home providers (homeowners) with home seekers (renters).
The communications kit includes:
- Sharable content about housing options, their benefits and some considerations for adopting options like home sharing, secondary suites and coach/laneway houses
- Details on the considerations for adopting these housing options, such as the legalities and agreements, regulations and other considerations like construction costs
- Ready-to-post social media content, including graphics, calls to action and hashtags
Key Messaging / Sharable Content
Below is ready-to-use messaging that your organization can use as is or adapt to promote your version of the Housing Solutions Lab:
- Why this program? The Housing Solutions Lab offers solutions that address three critical, urgent and interconnected challenges: housing affordability, climate action and older adults’ health. The lab offers solutions that simultaneously address economic, environmental and social challenges.
- The benefits of these housing options extend beyond offering additional housing units. They also offer social, economic and environmental benefits by:
- Addressing health for older adults – such as reducing social isolation through more socially connected housing options
- Expanding capacity within the housing continuum – these options can create new and at times more affordable housing units, potentially at a faster rate than new multi-unit buildings
- Saving on building carbon emissions – creating extra housing units in existing homes can reduce greenhouse gas emissions associated with constructing new housing. These options can be paired with retrofits to reduce building operating carbon emissions and adapt homes to more suitable for extreme weather events
- Did you know that 53% of Canada’s housing stock consists of single-detached houses and that the majority of these are only occupied by one or two people? Visit seniorshousingnavigator.ca to explore different housing options like home sharing, secondary suites and laneway houses and learn how you can get involved.
- Home sharing, secondary suites and laneway houses are excellent options for creating new and more attainable housing units in existing homes. Visit seniorshousingnavigator.ca for more information and learn how you can get involved.
- Download the communications kit for more sharable content!
Posters/Scrapbook
Check out the posters that were displayed during the Housing Solutions Lab’s Open House. Click on the posters to the right for a preview or download them below.
For more information on the process design of the open house and other engagement sessions, visit the engagement workshops page.
Presentation Material
As part of the Housing Solutions Lab, SFU Renewable Cities hosted a webinar with United Way to explore housing options for older adults. There were 71 attendees ranging from service providers, community organizations, government and health authorities and academics from across B.C. and some from Alberta.
Interested in hosting a webinar?
Check out the webinar recording for inspiration and download our slide deck to adapt it to best suit your organization’s needs!
Ready-to-post social media graphics
Below are ready-to-post graphics for social media that your organization can download, use and adapt:
